HELLY HANSEN BRECKENRIDGE
Professional Work: PORTER Design Build Inc. / MAY. 2019Location: Breckenridge, CO.
Total Area: 1,550 sqft
Helly Hansen, while undergoing a massive branding change and a push into new North American markets, wanted to open a new retail location in a historic house in Breckenridge Colorado.
My role in the project was to design not only the space and experiential aspect, but also the fixtures, detailing, and brand representation. I was on call with the general contractor for months as we ironed out all the issues with building in an older building, including but not limited to, a new roof and ceilings, all new walls and adhering to a strict open by date.