HELLY HANSEN SEATTLE FLAGSHIPProfessional Work: Quarter20 / MAY. 2018
Location: Seattle, WA.
Total Area: 2,543 sqft
Helly Hansen, approached Quarter20 to help them concept, design, and execute a new type of urban flagship for the brand. This was their first store in North America that is in an urban environment and their interior and branding needed to reflect this change of location to new customers.
My role in the project was to design not only the space and experiential aspect, but also the fixtures, detailing, and brand representation. The designs we built and installed acted as a formula for a new brand direction for the company.