TAYLORMADE SIM2 LAUNCHProfessional Work: PORTER Design Build Inc. / JAN. 2021
TaylorMade Golf redesigned their popular Sim2 driver and added a striking blue aluminium ring that decreased weight and improved each hit by the golfer.
PORTER was tasked with designing a launch display showcasing the new technology in the driver head. We designed it to showcase an exploded head floating in an acrylic cube with motion activated blue mood lighting.
The piece was sent to select retail markets and brand reps and was very well recieved.