YETI POPUP STORE CONCEPTProfessional Work: PORTER Design Build Inc. / JUN. 2019
PORTER concepted a few versions of a YETI Popup location that would travel around the country and be set up in various white box locations.
The two designs shown here are the concepts I personally designed and rendered with input from the design team.
The first design plays into the color of the product and arranging it with similarly colored product for a punchy striped environment. Colored cords would be stretched across the space to complete the look.
The second concept has a more museum quality to it with product arranged on the walls with large wall graphics. In the back there are several “instagram moment” dioramas that you can enter and interact with.